Then, shorter is usually better, especially if your post is focused on asking your readers’ questions and generating discussion. Slowing down to increase quality of your posts and to look after yourself won’t be the end fo the world! 1? But most of all, remember to have fun! So how many blog posts a blog should have? “How many blog posts should I start with? The ideal blog launch includes the right combination of topic research, keyword planning, and blog post work. Next, complete the Google search and scroll to the bottom of the page to check out the “Searches related to…” list. Search engines love long, authoritative posts, especially when they’re focused on solving a pressing problem for readers. These are related topics people searched for, meaning they’d be a good idea for a post. If you’re trying to build an audience, I wouldn’t recommend focusing solely on short posts. Established blogs with plenty of content should focus less on how much new content they can create, and more on updating and optimizing their current content. What effect does length have on social shares? Posting something new, engaging, compelling and helpful every day over several years can, over time, begin to feel like a chore – particularly if you have competing pressures of life (family, work, social life etc). Fewer posts means that your most recent post sits on the front page of your blog longer which increases the chance of people seeing, engaging with and even sharing it. If you have a seasonal type of blog, such as a gardening blog, you may want to post very frequently during the spring and summer and then back off some and post less frequently during the winter when far less people are planting and harvesting. Log in. fbq('track', 'PageView'); Your email address will not be published. Having content to share is an important part of a website. When you start a blog, you’re probably excited about getting going. You publish a few more posts over the next few weeks but stop when you get caught up in tweaking your blog’s design. How often you post to your blog depends a lot on what type of blog you actually have. Read this post to, An online calendar with Google Docs, your smartphone, or tablet, A paper calendar near your desk or computer. However, if you have a cooking blog, you may only need to post once a week or so. Almost every time I do a Q&A at a conference I’m asked this question – How many posts should I post? Of course this also depends on how and where else you’re engaging with your readers. Ideally, people will have planned a ton of content that’s ready to publish and more blog post ideas they can write in the future. Create a community? Required fields are marked *. Wow, this is really interesting and very useful post, thanks for sharing. Earnings Disclaimer: While we are here to help you at every step of your blogging journey, we cannot make any guarantees about your success as a blogger or the amount of money you will make from blogging. Now, I’m disappointed if our posts don’t get more than 100 combined shares. For example, if you have a gossip blog, you may need to post daily, several times a day and any time there is breaking news or gossip that you need to cover. Search engines want to see regular, consistent activity on a blog. And once companies publish their 401 st blog post, they experience a significant spike in traffic (about twice the traffic of companies that have a total of 301-400 posts on their sites).. Content strategy is far more important now, too, so you need to ask a few questions. If you post every day for a week and then don’t post again for another two weeks, you have less of a chance of developing a devoted following. You can do this one of two ways: Be sure to create social media messages you can send out when the blog posts go live too. How big is your topic/niche – how much is there actually to write about on that topic? Of course, you still have to write a good post, one with a great headline and a compelling premise that solves your readers’ problem. If you can come up with 50 ideas, you may want to consider posting every day. To sum up, here’s a list of common blog posts lengths to help you find your own ideal length: To paraphrase up: longer is usually better for social shares and SEO whereas shorter is usually better for getting more comments. When trying to determine how often you need to be posting to get the maximum amount of traffic, ask yourself these important questions: When you have some answers to these questions, you’re going to have a better idea of how often you should post to your blog. This post for example is only 275 words long and it has over 300 comments. This is what I have been looking for straight to the point and super informative for a first time blogger! How much time do your readers have to read content? So for this type of blog, you’re going to be posting very frequently. M any beginner bloggers wonder about how much content they should have ready when they launch their blog. Here’s a few guidelines on how often you should post to your blog. Not posting too much. It’s really frustrating when 9 out of 10 “How To Start A Blog” articles on the internet are nothing more than affiliate marketers trying to sell you old-school web hosting like BlueHost and HostGator. Designed by Elegant Themes | Powered by WordPress, Joe Bunting is an author and the leader of The Write Practice community. What you’re aiming for with a new blog is consistency. Traffic might be lower overall to your blog – but hopefully each post will be read more! Consistency is best when it comes to blogging. Let us help you build a blog to support your family's income and help the community while you're at it! At the end of the day, no one can tell you what posting schedule is right for you. How long should my blog posts be?”. (Share that on Twitter?). I’ve heard many people answer the ‘how many posts’ question with the suggestion that you should aim for a daily post. How big is your topic/niche – how much is there actually to write about on that topic? M You’ll also have set up a solid foundation that’ll keep you writing regularly so you can steadily grow your blog with each post you publish. What audience am I trying to appeal to and what type of information am I offering them? Let's have a personal and meaningful conversation. And others will tell you that they wish they would have launched their blog sooner instead of writing a ton of content beforehand. s.parentNode.insertBefore(t,s)}(window, document,'script', In fact, some of my best-read blog posts have been over 1,500 words long. t.src=v;s=b.getElementsByTagName(e)[0]; For example, here on “That Work” – SLG today I’m publishing our 7001st post! One month, I went from getting just a trickle of new visitors from Google to getting over 1,000 new readers per day. What factors come into play for you in deciding how many posts per week is right for you? Slowing our blogging frequency down has led to a higher engagement, higher quality of posts (at least that’s our intent) and steady (if not slightly higher) traffic. So be consistent. Creating Enough Content to Launch Your Blog (A Checklist), turn off the search engine visibility option. !function(f,b,e,v,n,t,s) Save my name, email, and website in this browser for the next time I comment. For example, if you have a gossip blog, you may need to post daily, several times a day and any time there is breaking news or gossip that you need to cover.

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