I’m interested to hear of how you vary the discovery process or insight sources compared to this audit? …, It has long been a dream of The Colour Works to create a forum in which we could bring together …, Top 7 causes of stress during lockdown The Colour Works has been running webinars lately on how to help people …, The Colour Works International Ltd, Do the messages on both the website and in social media appear to meet the objectives that have been initially stated above? 49 0 obj <>/Filter/FlateDecode/ID[<41587CB991EA69073249099E5BFC4D65><0791DB83A47EC1499AB259E9A9F1B37D>]/Index[40 20]/Info 39 0 R/Length 69/Prev 527742/Root 41 0 R/Size 60/Type/XRef/W[1 3 1]>>stream To get the best out of those with sunshine yellow energy do: In contrast to sunshine yellow, cool blue is the opposite colour energy and therefore those with a lot of cool blue energy like to gather their thoughts internally before communicating ideas verbally. All rights reserved**, Would you love to understand people you work, live and interact with more? These are the 8 personality types described by Carl Jung, and will be described in the next article. This field is for validation purposes and should be left unchanged. Combined, this provides a great base for actually using the knowledge, in turn enabling us to actively get the best out of ourselves and those we come into contact with. How do your colours compare to your nearest and dearest. Wenn Sie in einem virtuellen Arbeitsumfeld mehr über Ihre Kollegen wissen und darüber, wie sie präferiert arbeiten, können aus oberflächlichen Beziehungen wirklich kooperative Partnerschaften werden. Yellow people experience stress when they are restricted in their flexibility, when there is no interaction, or the possibility to have fun. Because thinkers tend not to show emotions too much, doing business with a thinker is fast and efficient. Mark Kelly is a digital marketing and agency growth consultant working with agencies and their client brands. What is your 1st, 2nd, 3rd and 4th colour energy? Sie ist einprägsam und leicht verständlich. Das bedeutet, dass Lerninhalte im Arbeitsalltag nicht gleich wieder vergessen werden. Fragebogen. © The Insights Group Limited, 2020. Insights Wheel are registered trademarks [2] https://www.mentalhealth.org.uk/statistics/mental-health-statistics-stress. 40 0 obj <> endobj This may be researched via polls (e.g. X % of existing customers think this, the key personas are W and Y, recommended search term are A, B, and C, etc.). Introverts also generally do not like sudden changes. To get the best out of those with fiery red energy do: Finally... back to the introverted side of the wheel, earth green energy. Insights Discovery is a fantastic tool that can help you understand your own behavior as well as that of others. Actions, results and tangible things are often what fiery red people use to measure success. All Rights Reserved. Each personality is represented by a color: red, yellow, green and blue. Increasing the self-awareness levels of your people arms them with the ability to keep an eye out for potential stressors. And of course, Google is a good starting point! Discovery Evaluator – Datenschutzrichtlinie, Management – wie man selbst führt und geführt werden möchte. ���^`��/�ܯ��oK��enz��Y�gW�?V��$?����k|b-���YZ�,odW6���l2%. The One Thing! Alle Rechte vorbehalten. Red, for instance, can be split in a part that is more blue, and a part that is more yellow. Die Insights Discovery Methodik verwendet ein einfaches, einprägsames Vier-Farben-Modell. See the Smart Insights. Bei Insights Discovery geht es darum, Einzelpersonen dabei zu unterstützen, sich selbst und andere besser zu verstehen, und andere Perspektiven und Unterschiedlichkeit wertschätzen zu können. Insights Discovery virtuell zu erleben ist für alle Ebenen geeignet und bietet den Lernenden die Selbsterkenntnis, die sie benötigen, um bei allem, was sie tun, erfolgreich zu sein. A Guide of How Insights Discovery Can Change Your Understanding of People at Work and Home Published on March 26, 2018 March 26, 2018 • 537 Likes • 56 Comments This is potentially a time-consuming area of discovery so set definitive timescales for completion and use people in the team who have shown aptitude as ‘hunter-gatherers’ in any previous desk research exercise. You will need to make a call on both the depth and breadth of discovery undertaken depending on the size of the opportunity/potential impact on the client business in the long run as mentioned in the previous article. Today I want to talk about how you can get a better understanding of yourself and others around you through the lens of colour. Insights Discovery Profiles Page 2 of 6 info.seattle@insights.com Introduction: This document will provide you with a brief overview of your profile and the Insights Discovery System. This article will describe these two axis in more detail, as well as the four colors that result from them. Einzelne verstehen ihre eigenen und die virtuellen Kommunikationspräferenzen anderer, Sie können sich besser mit ihren virtuellen Kolleginnen und Kollegen verbinden, um die Zusammenarbeit zu verbessern, Sie haben eine gemeinsame Sprache, die dabei hilft, Herausforderungen und Konflikte zu meistern. Get started today using a tried and tested step-by-step process, Digital marketing strategy and planning Toolkit, Explore our Digital Marketing Strategy and Planning Toolkit, Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website), Smart Insights Ecommerce site analytics review, cost planning for client digital projects, Smart Insights (Marketing Intelligence) Ltd. %PDF-1.4 %���� What’s stressing your employees during lockdown? If the client has put a budget or timescale forward, review whether it is realistic when cross-checked with the objectives and KPIs? I was blessed at aged 18 to have the opportunity to complete an Insights Discovery Profile, this first experience saw a shy and introverted student understand more about why she struggled speaking in tutorials, doing presentations and generally understanding why my morals and feelings seemed to guide most of my decisions because of a burning desire to please other people. Our recommendations on the top 10 free digital marketing statistics covering secondary data sources for Global, European, UK, US, Asia and Latin America Online marketers love statistics about digital marketing. It’s true that performancecan peak under optimum levels of pressure – see the Yerkes-Dodson human performance curve to the right – however our performance potential vastly declines once it becomes unbalanced under too much pressure: When people don’t understand what happens to them under stress, the rational brain can be lost at sea in an instant. Here we are looking at our customer wants or needs and where they go online to meet those: undertake an audiences review (via client data or 3rd party sources/tools): If there are still gaps in our understanding after the stages above, you may need to ‘commission’ research (via external or internal support). Whilst other stress-inducing events are out of our control, by recognising what particularly causes stress in each colour energy and what signals will be visible, you can implement fixes to minimise the disruption: Your Insights Discovery Personal Profile is a mine of valuable information; the more familiar you are with it, the smarter you can be about leveraging yours and others’ behavioural diversity to fill in the gaps and reach enhanced effectiveness, alone or as part of a team. Extraverts on the other hand, get more energy from other people and like to spend energy doing things and spending time with people. Jeder erhält ein individuelles, ausführliches Insights Discovery Präferenz-Profil, das die Grundlage für zahlreiche Lernerlebnisse bildet – von persönlichem Coaching über E-Learning bis hin zu Gruppen-Workshops. Das hilft Ihren Mitarbeitenden, ihren Stil, ihre Stärken und den Wert zu verstehen, den sie in das Team einbringen. In a previous article, I defined and explained the need for marketing agencies and consultants to develop a robust Discovery process when they start working with new clients or on new market pitches or projects.. The best thing about these four colors is that THERE IS NOT ONE COLOR BETTER THAN THE OTHER and the best teams even have all of the colors represented. Offline / exit-surveys, any video or audio, vox pops, etc. for the client brand in the marketplace? Insights Discovery. Es ist geeignet für Organisationen, in denen manche oder alle Teammitglieder virtuell arbeiten, Es ist großartig für jene, die aufgrund von Reisebeschränkungen, globaler Zerstreuung von Teams oder aus Nachhaltigkeitsgründen, die virtuelle Sessions bevorzugen, Es ist ideal für die, die aufgrund der aktuellen Ausnahmesituation aus dem Homeoffice arbeiten. You should look to review the effectiveness and efficiency of different desktop and mobile sites in communicating across the entire RACE touchpoints, identifying any weaknesses. You should also check on any wider strategic business goals and initiatives plus commercial considerations with which the marketing activity should align (e.g. These 16 different … Being tactful is more important than the hard truth and feelers can therefore sometimes also ignore this unpleasant truth. %%EOF The demands of the modern workplace are often fast and furious, and how successfully workers are able to manage their stress levels can have a huge impact on businesses’ productivity, staff retention, profitability and stability. © Andrew Lothian 2003, Dundee Scotland. Results of the Mental Health Foundation’s 2018 study, (an online poll taken by YouGov. Perkbox’s 2018 Workplace Stress Survey found that of more than 3,000 British workers surveyed, more than one in 10 say that stress actually caused them to completely down tools and take a sick day from work. https://www.insights.com/564/insights-discovery.html, More information about Carl Jung and his personality types: © Copyright Thijs Panneman. Introverts like to spend their energy thinking about concepts and ideas. Interviews with the client organization senior management, sales and / or customer service teams: what insight do they have on opportunities, barriers, etc. There is one more level to go, in which we use the same logic to distinguish 16 different types of people. If you lead with earth green energy you will be focused on the needs of others often ahead of your own needs because you have a deep rooted want to help and please other people. Using different insights tools to build an understanding of the opportunities for an agency to create value for a client. They tend to see the world in black and white and can therefore take quick decisions based on the current information available. With this spectrum, Jung describes the way in which people take decisions: based on logic (Thinking) or based on people and their emotions (Feeling).

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